A woman wearing a white tennis outfit and navy cap is standing by the net on a sunny tennis court, looking to the side with a shadowed backdrop.
A woman wearing a white tennis outfit and navy cap is standing by the net on a sunny tennis court, looking to the side with a shadowed backdrop.
A woman wearing a white tennis outfit and navy cap is standing by the net on a sunny tennis court, looking to the side with a shadowed backdrop.
art direction
art direction
branding
branding

Euphoria

Euphoria is a tennis-focused sportswear brand designing bold, high-performance apparel for modern athletes.

OVERVIEW
OVERVIEW

We partnered with Euphoria on branding and art direction, crafting a visual identity that hits with energy, movement, and elegance. From logo to campaign styling, everything was built to feel confident.

Client:
Euphoria
Year:
2023
Duration:
2 Months
A sleek, modern laptop with a minimalist design is open on a white surface, featuring a black keyboard and blank screen, against a clean white background.
A sleek, modern laptop with a minimalist design is open on a white surface, featuring a black keyboard and blank screen, against a clean white background.
A sleek, modern laptop with a minimalist design is open on a white surface, featuring a black keyboard and blank screen, against a clean white background.
A hand holds a modern smartphone with a blank white screen against a dark, minimalist background, highlighting the sleek design and technology.
A hand holds a modern smartphone with a blank white screen against a dark, minimalist background, highlighting the sleek design and technology.
A hand holds a modern smartphone with a blank white screen against a dark, minimalist background, highlighting the sleek design and technology.
A sleek, silver laptop with a black screen open on a white background, highlighting its minimalist and modern design.
A sleek, silver laptop with a black screen open on a white background, highlighting its minimalist and modern design.
A sleek, silver laptop with a black screen open on a white background, highlighting its minimalist and modern design.
PROBLEM & SOLUTION
PROBLEM & SOLUTION

They had a great product and a fresh take on tennis wear — but no visual identity to match.

Their early branding lacked personality and didn’t stand out in the performance-wear space. We gave them a sharper look, a punchy voice, and a visual world that balances athleticism with attitude.

A person stands in front of a blank white poster mounted on a brick wall, suggesting an opportunity for creative advertising or art display.
A person stands in front of a blank white poster mounted on a brick wall, suggesting an opportunity for creative advertising or art display.
A person stands in front of a blank white poster mounted on a brick wall, suggesting an opportunity for creative advertising or art display.
FINAL RESULTS
FINAL RESULTS

The new identity feels dynamic, premium, and unmistakably theirs.

From lookbooks to product tags, everything now moves with the same energy as their audience. And the best part? Retail interest and brand collab inquiries spiked within the first two weeks post-launch.

CONTACT
CONTACT

Get in touch today

Let’s talk about where you’re headed and how we can help you get there.

"Working with InDepth felt like having a creative partner, not just a service provider. Every detail had purpose."

Dramatic facial lighting accentuates the features of a person with short stylish hair.
Dramatic facial lighting accentuates the features of a person with short stylish hair.
Amelia Hart
Pollinate, CEO & Founder
Man smiling with short hair and glasses in dimly lit environment.
John Smith
Client Success Manager
Man smiling with short hair and glasses in dimly lit environment.
John Smith
Client Success Manager
Man smiling with short hair and glasses in dimly lit environment.
John Smith
Client Success Manager

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