Euphoria
Euphoria is a tennis-focused sportswear brand designing bold, high-performance apparel for modern athletes.
We partnered with Euphoria on branding and art direction, crafting a visual identity that hits with energy, movement, and elegance. From logo to campaign styling, everything was built to feel confident.
Client:
Euphoria
Year:
2023
Duration:
2 Months
They had a great product and a fresh take on tennis wear — but no visual identity to match.
Their early branding lacked personality and didn’t stand out in the performance-wear space. We gave them a sharper look, a punchy voice, and a visual world that balances athleticism with attitude.
The new identity feels dynamic, premium, and unmistakably theirs.
From lookbooks to product tags, everything now moves with the same energy as their audience. And the best part? Retail interest and brand collab inquiries spiked within the first two weeks post-launch.
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