Goodwell
Goodwell is a clean beauty brand creating skincare products that are gentle, effective, and powered by plant science.
We delivered full branding and custom web development — creating a soft, sensory-rich identity and an online experience that brings calm clarity to the self-care space.
Client:
Goodwell
Year:
2024
Duration:
3 Months
Goodwell had a thoughtful product and strong values but lacked a site that truly embodied them.
Their old platform felt templated and didn’t reflect the care behind their formulations. We designed a clean brand system and developed a smooth, inviting e-commerce site that brings their ethos to life.
The new site feels like a breath of fresh air — easy to navigate, soothing to look at, and optimized for conversions.
Their bounce rate dropped, session time doubled, and repeat orders are already trending upward. It’s a brand experience that feels as good as the product.
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Let’s talk about where you’re headed and how we can help you get there.
"Working with InDepth felt like having a creative partner, not just a service provider. Every detail had purpose."
