A man in casual attire sits at a desk with a laptop and papers, smiling while using his smartphone in a modern, bright workspace.
A man in casual attire sits at a desk with a laptop and papers, smiling while using his smartphone in a modern, bright workspace.
A man in casual attire sits at a desk with a laptop and papers, smiling while using his smartphone in a modern, bright workspace.
branding
branding
web dev
web dev

Radius

Radius is a fashion-forward streetwear brand combining experimental shapes with timeless materials. Their pieces are made to be worn, noticed, and remembered.

OVERVIEW
OVERVIEW

We worked on both branding and web development, crafting a bold, edgy identity and a frictionless online experience. The design captures attention, but the structure keeps things flowing.

Client:
Radius
Year:
2023
Duration:
3 Months
A sleek, modern laptop with a minimalist design is open on a white surface, featuring a black keyboard and blank screen, against a clean white background.
A sleek, modern laptop with a minimalist design is open on a white surface, featuring a black keyboard and blank screen, against a clean white background.
A sleek, modern laptop with a minimalist design is open on a white surface, featuring a black keyboard and blank screen, against a clean white background.
A hand holds a modern smartphone with a blank white screen against a dark, minimalist background, highlighting the sleek design and technology.
A hand holds a modern smartphone with a blank white screen against a dark, minimalist background, highlighting the sleek design and technology.
A hand holds a modern smartphone with a blank white screen against a dark, minimalist background, highlighting the sleek design and technology.
A sleek, silver laptop with a black screen open on a white background, highlighting its minimalist and modern design.
A sleek, silver laptop with a black screen open on a white background, highlighting its minimalist and modern design.
A sleek, silver laptop with a black screen open on a white background, highlighting its minimalist and modern design.
PROBLEM & SOLUTION
PROBLEM & SOLUTION

Radius had a strong vision but lacked the visual system and digital experience to back it up. Their old site didn’t reflect the quality of their garments or brand narrative.

We designed a custom Shopify store that elevates the collection and created a brand look that feels underground, elevated, and intentional.

A person stands in front of a blank white poster mounted on a brick wall, suggesting an opportunity for creative advertising or art display.
A person stands in front of a blank white poster mounted on a brick wall, suggesting an opportunity for creative advertising or art display.
A person stands in front of a blank white poster mounted on a brick wall, suggesting an opportunity for creative advertising or art display.
FINAL RESULTS
FINAL RESULTS

The new site now feels like an extension of the brand — gritty, clean, and stylish.

The buying experience is smoother, the visuals hit harder, and the bounce rate dropped by 23% within the first month. Sales went up. But more importantly — so did brand love.

CONTACT
CONTACT

Get in touch today

Let’s talk about where you’re headed and how we can help you get there.

"Working with InDepth felt like having a creative partner, not just a service provider. Every detail had purpose."

Dramatic facial lighting accentuates the features of a person with short stylish hair.
Dramatic facial lighting accentuates the features of a person with short stylish hair.
Amelia Hart
Pollinate, CEO & Founder
Man smiling with short hair and glasses in dimly lit environment.
John Smith
Client Success Manager
Man smiling with short hair and glasses in dimly lit environment.
John Smith
Client Success Manager
Man smiling with short hair and glasses in dimly lit environment.
John Smith
Client Success Manager

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