A cyclist wearing a white helmet and blue-trimmed jersey speeds down a dirt path on a red road bike, captured in motion blur to emphasize speed and action.
A cyclist wearing a white helmet and blue-trimmed jersey speeds down a dirt path on a red road bike, captured in motion blur to emphasize speed and action.
A cyclist wearing a white helmet and blue-trimmed jersey speeds down a dirt path on a red road bike, captured in motion blur to emphasize speed and action.
art direction
art direction
branding
branding

Feather Dev

FeatherDev is a high-tech cycling company building ultralight bikes with cutting-edge materials and a sleek, performance-driven approach.

OVERVIEW
OVERVIEW

We delivered branding and art direction to match their precision engineering with visual clarity and edge. From logo design to art direction, everything was crafted to elevate the product.

Client:
Feather Dev
Year:
2025
Duration:
2 Months
A sleek, modern laptop with a minimalist design is open on a white surface, featuring a black keyboard and blank screen, against a clean white background.
A sleek, modern laptop with a minimalist design is open on a white surface, featuring a black keyboard and blank screen, against a clean white background.
A sleek, modern laptop with a minimalist design is open on a white surface, featuring a black keyboard and blank screen, against a clean white background.
A hand holds a modern smartphone with a blank white screen against a dark, minimalist background, highlighting the sleek design and technology.
A hand holds a modern smartphone with a blank white screen against a dark, minimalist background, highlighting the sleek design and technology.
A hand holds a modern smartphone with a blank white screen against a dark, minimalist background, highlighting the sleek design and technology.
A sleek, silver laptop with a black screen open on a white background, highlighting its minimalist and modern design.
A sleek, silver laptop with a black screen open on a white background, highlighting its minimalist and modern design.
A sleek, silver laptop with a black screen open on a white background, highlighting its minimalist and modern design.
PROBLEM & SOLUTION
PROBLEM & SOLUTION

FeatherDev needed a brand that could match the sharpness and innovation of their product.

Their old identity was generic and failed to communicate quality or performance. We gave them a high-performance visual identity that blends tech with elegance, speed with simplicity.

A person stands in front of a blank white poster mounted on a brick wall, suggesting an opportunity for creative advertising or art display.
A person stands in front of a blank white poster mounted on a brick wall, suggesting an opportunity for creative advertising or art display.
A person stands in front of a blank white poster mounted on a brick wall, suggesting an opportunity for creative advertising or art display.
FINAL RESULTS
FINAL RESULTS

Their rebrand instantly elevated their presence in the cycling space.

Social media engagement spiked, media outlets noticed, and product pre-orders doubled after launch. The new branding doesn’t just look fast — it sells fast.

CONTACT
CONTACT

Get in touch today

Let’s talk about where you’re headed and how we can help you get there.

"Working with InDepth felt like having a creative partner, not just a service provider. Every detail had purpose."

Dramatic facial lighting accentuates the features of a person with short stylish hair.
Dramatic facial lighting accentuates the features of a person with short stylish hair.
Amelia Hart
Pollinate, CEO & Founder
Man smiling with short hair and glasses in dimly lit environment.
John Smith
Client Success Manager
Man smiling with short hair and glasses in dimly lit environment.
John Smith
Client Success Manager
Man smiling with short hair and glasses in dimly lit environment.
John Smith
Client Success Manager

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